Hammond, J.L. 2004. "The MST and the media: competing images of the Brazilian Landless Farmworkers' Movement." Latin American Politics and Society 46(4): 61-90.

For social movements, coverage in the media is a mixed blessing; but like many movements, the Brazilian Landless Farmworkers' Movement (MST) actively seeks it out. Treatment of the MST in the Brazilian media is analyzed here using the concept of frame. That treatment is determined by a complex interaction between media producers and movement activists. The frames adopted by those on each side influence public perception of the movement.